Consumer voice: We want such sanitary products
The formation of the market depends on the relationship between the buyer and the seller. When goods of the same value and use value are exchanged, the seller gets value, that is, money. The seller gets the use value, that is, the product. In this mutually beneficial and win-win exchange activity, a market has been formed. The same is true for the bathroom market. If dealers want to make better profits, they should fully grasp what kind of products the buyers need, and the buyers are also trying to express their needs and obtain greater profits with limited money. Next, let's take a look at the things that both sides care about. What kind of product is the buyer, that is, the consumer needs.
Dealers may sometimes have such confusion. Why do I think my products are unique among similar products, but the sales volume has not increased? What is the problem? Consumers sometimes go back and forth in the store and think repeatedly, and finally they can only return without success. They must also be underestimating why there are so many products, and there is never the one I want. What kind of products can hit consumers' pain points? Behind this, what are those words that can be said but haven't been said?
1. Beautiful appearance
In the past, household products were almost simply practical. Good products are good products. Now with the improvement of living standards and the improvement of people's requirements for quality of life, it is not so easy to capture the hearts of consumers just using things, which does not mean that consumers have become a blind "appearance association", but a good appearance really determines the first impression of consumers on products to a large extent. With a good impression, there will be motivation and motivation to continue to understand. Therefore, when designing products, it is absolutely worth noting how the sense of body should be.
2. Excellent quality
All kinds of products flooded the market. The material market has already reached a saturation level. In order to obtain more benefits, many unscrupulous businesses are willing to reduce costs to obtain greater black profits. Last year, one safety accident after another due to the quality problem of sanitary ware products also sounded the alarm bell for many dealers. Although the essential purpose of doing business is to make money, people's conscience cannot be lost at any time. We should pursue our own profits on the premise of ensuring the quality of our products. To be a qualified businessman is the right way to do business.
3. High cost performance
Although the number and types of products seem to have increased, few can give consideration to quality and price. It seems that the consumption of young people is obviously more casual and even impulsive than that of the older generation, but all consumption is not a whim that is irrational. In fact, it will still be considered. After all, no matter how many generations have passed, no matter how much money will fall from the sky, it will be easier to stand out in more products with consideration of price and quality. In fact, consumption in modern society is only seemingly random, but in fact there is more necessary thinking. Impulse consumption is only a few. Quality and quantity are the key to determine sales volume and win the favor of consumers.
4. Green and environmental protection
The fast-paced life has brought high quality of life, but also accelerated the deterioration of the living environment. In recent years, the problem of environmental pollution has always been put on the top of the agenda, but it is too complicated to be solved. It is not easy to eliminate the root cause at once. It is really a tough battle. All industries and enterprises have joined the environmental protection queue in succession. Only in this way can we optimize the environment as soon as possible. Especially now, environmental protection has long been a social topic. Both men and women, old and young, are increasingly concerned about whether their behavior or choice will cause environmental burden, so green sanitary products have gradually become the favorite of the product market. Although I don't know how much my choice can improve the environmental optimization point, I always try my best to make a little effort, and I can be satisfied both mentally and objectively.
5. Personalization
The rise of the younger generation of consumers has brought such unique but necessary needs as personalization. Material abundance has even flooded. Every time you go to the home store, there are many kinds of products. You can't make a choice if you are dazzled enough. But the more you see, the more you feel the same. There is no special feature. As an indispensable room in the home, the decoration and layout of the bathroom should not be ambiguous. From the general overall style to the detailed style of bathroom hardware decoration, it has become the focus of consumers. How to highlight their personality has become a demand that consumers are bound to consider when purchasing products.
Custom home furnishing has gradually become the mainstream, and the bathroom market has naturally stood at the forefront of this trend. Only through rapid transformation and personalized bathroom customization can we keep up with the trend of the times and satisfy consumers.
In the final analysis, no matter how evolution and transformation, it is still for consumer satisfaction. Therefore, only by listening to the voice of consumers can we make more suitable sanitary products.
NEXTAnalysis on the development trend of sanitary ware industry